Keynote Speakers
Prof.
Roland T. Rust, University of Maryland
Prof. Wei Zhang, NSF, China
Prof.
Richard Larson, President of INFORMS, MIT
Prof. Stephen
Nash, Program Director of NSF, USA
Prof.
Kathryn E. Stecke, University of Texas at Dallas, USA
Dan Berg, CTO, Sun Microsystems'
Services Division
Prof.
Gordon B. Davis, University of Minnesota, USA
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Special Sessions
USA NSF Delegation
Chinese NSF Delegation
More...
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Plenary Speeches
1. Understanding the Service Revolution,
Prof.
Roland T. Rust, University of Maryland
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Abstract: Service is creating a paradigm shift in
marketing. This presentation provides the underlying causes of this paradigm
shift and identifies the central role of technology. The implications of
further technological development are explored and the consequences for the
future of marketing are investigated.
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Brief Biography:
Roland T. Rust holds the David Bruce Smith Chair in Marketing
at the Robert H. Smith School of Business at the University
of Maryland, where he is Chair of the Marketing Department and
is Executive Director of the Center for Excellence in Service.
His lifetime achievement honors include the American Marketing
Association's Gilbert A. Churchill Award for Lifetime Achievement
in Marketing Research, the Outstanding Contributions to Research
in Advertising award from the American Academy of Advertising,
the AMA's Career Contributions to the Services Discipline Award,
Fellow of the American Statistical Association, the Distinguished
Marketing Scholar Award from SMA, and the Henry Latané
Distinguished Doctoral Alumnus Award from the University of
North Carolina at Chapel Hill. He has won best article awards
for articles in Marketing Science, Journal of Marketing Research,
Journal of Marketing (three times), Journal of Advertising,
and Journal of Retailing, as well as MSI's Robert D. Buzzell
Best Paper Award (twice). His book, Driving Customer Equity
(written with Valarie Zeithaml and Katherine Lemon) won the
Berry-AMA Book Prize for the best marketing book of the previous
three years. He is the founder and Chair of the AMA's annual
Frontiers in Services Conference, and was founding Editor of
the Journal of Service Research. He is currently Editor of the
Journal of Marketing. He has consulted with many leading companies
worldwide, including such companies as American Airlines, AT&T,
Chase Manhattan Bank, Comcast, Dow Chemical, DuPont, FedEx,
IBM, Nortel, Procter & Gamble, Sears, Unilever, and USAA.
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2. Services Research In China, Prof. Wei Zhang, NSF,
China
3. Services: The Other 75% of the
Economy!
Prof. Richard Larson, President of INFORMS, MIT
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Abstract: As nations grow and
develop more as knowledge-based economies, services industries
become a higher and higher fraction of the GDP. In the USA and
some European economies, services comprise 75% of the GDP. While
those figures do not yet represent most Asian economies, some
of the fastest growing businesses in China, India and elsewhere
in Asia are services businesses. In this presentation we focus
on how a broadly-based engineering analysis of services, buttressed
by principals of social sciences and management science, can
lead to vastly improved designs and operations of services industries.
We provide as illustrations various services in health care,
technology-enabled education (including e-learning) and catastrophe
response (including natural disasters such as hurricanes and
typhoons, earthquakes and influenza pandemics). |
| Brief Biography:
Dr. Larson received his Ph.D. from MIT where he is Mitsui Professor
in the Department of Civil and Environmental Engineering (CEE)
and in the Engineering Systems Division (ESD). He is founding
director of the Center for Engineering System Fundamentals (CESF).
Much of his career has focused on operations research as applied
to services industries, primarily in the fields of technology-enabled
education, urban service systems, queueing, logistics and workforce
planning. He is Immediate-Past-President of INFORMS, INstitute
for Operations Research and the Management Sciences. He has
served as consultant to many organizations including the World
Bank, the United Nations, Rand Corp., the Kuwait Foundation
for the Advancement of Science, Hibernia College, Hong Kong
University, the U.S. Department of Justice, the U.S. Postal
Service, and the City of New York. Dr. Larson served as Co-Director
of the MIT Operations Research Center. He is a member of the
National Academy of Engineering, an INFORMS Founding Fellow,
and a recipient of the INFORMS President's Award, Lanchester
Prize and its Kimball Medal.
From 1995 to 2003, Dr. Larson served as Director of MIT's
CAES, Center for Advanced Educational Services. CAES brought
technology-enabled learning to students living on campus and
to those living far from the university, perhaps on different
continents. His center produced an ambitious point-to-point
distance learning program, the Singapore MIT Alliance. He
has given lectures on the future of technology-enabled education
in testimony before the House Committee on Science (Washington,
D.C.) and in North and South America, Asia, Africa and Europe.
Four years ago he created LINC, Learning International Networks
Consortium, an MIT-based international project that has held
three international symposia and sponsored a number of initiatives
in Africa, China and the Middle East. From 1999 through 2004,
Dr. Larson served as co-director of the Forum the Internet
and the University.
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4. Service Operations & Logistics:
Initiatives at the US National Science Foundation,
Prof. Stephen G. Nash, Program Director of NSF, USA
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Abstract: The Service Enterprise Engineer program
at the US National Science Foundation focuses on enterprises in the commercial
service or public service sector. Research sponsored by the program extends the
range of analytical and computational techniques addressed to service
enterprise synthesis, design or operations. The speaker will outline the
activities and goals of this program, highlighting research projects and topics
related to service operations and logistics. |
Brief Biography: Stephen Nash
received a B.Sc. (Honours) degree in mathematics in 1977 from the University of
Alberta, Canada; and a Ph.D. in computer science in 1982 from Stanford
University. He is the Program Director for the Operations Research program at
the National Science Foundation, on leave from George Mason University. Dr.
Nash is a Professor of Systems Engineering and Operations Research in the
School of Information Technology and Engineering, and is currently on leave
from his position as Associate Dean of the School of Information Technology and
Engineering. Prior to coming to George Mason University, he taught at The Johns
Hopkins University. He has also had professional associations with the National
Institute of Standards and Technology and the Argonne National Laboratory. His
research activities are centered in scientific computing, especially nonlinear
programming, along with related interests in statistical computing and optimal
control. He has been a member of the editorial boards of Operations Research,
Computers in Science & Engineering, the SIAM Journal on Scientific
Computing, and the Journal of the American Statistical Association.
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5. Using Mathematics to Solve
Service Operations, Industrial, and Logistics Problems,
Prof. Kathryn E. Stecke, University of Texas at Dallas, USA
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Abstract: Mathematics has been called the language
of science. Mathematics is used to solve many real-world problems in service
operations, industry, logistics, the physical sciences, economics, social and
human sciences, engineering, and technology, for example. We overview the many
service, industrial, and logistics problems that have been solved using fuzzy
logic technology, multiobjective metaheuristics, neural networks, tabu search,
genetic algorithms, simulated annealing, mathematical programming, decision
analysis, Petri nets, and queueing models. This overview could be useful for
new faculty and Ph.D. students in Industrial Engineering, Operations Research,
and Operations Management who are looking to solve some real problems. Future
applications are also described. |
| Brief Biography:Dr. Kathryn E. Stecke
teaches in Operations Management at University of Texas at Dallas. Previously
she taught for 21 years at The University of Michigan Business School. She
received an M.S. in Applied Mathematics, and an M.S. and Ph.D. in Industrial
Engineering from Purdue University. She has authored numerous papers on various
aspects of FMS planning and scheduling in numerous journals including The FMS
Magazine, Material Flow, International Journal of Production Research, European
Journal of Operational Research, IIE Transactions, IEEE Transactions on
Engineering Management, Annals of Operations Research, Performance Evaluation,
Management Science, Operations Research and several proceedings and book
contributions. She is the Editor-in-Chief of both the International Journal of
Flexible Manufacturing Systems and Operations Management Education Review. She
is on the Editorial Board, Area Editor, or Associate Editor of many journals.
She is Co-Chairperson (with Rajan Suri) of the First, Second, and Third
ORSA/TIMS Conferences on Flexible Manufacturing Systems: Operations Research
Models and Applications, held in Ann Arbor, Michigan in August 1984 (and 1986)
and at MIT in 1989. She was Program Chair of INFORMS New Orleans in November
1995. She is Program Chair of INFORMS Seattle in October 2007 and is Plenary
Chair of INFORMS San Francisco in October 2005. She was General Chair of the
International INFORMS Conference in Maui in June 2001 and Program Chair of the
Intelligent Automated Manufacturing Conference in Dubai in March 2001. She's
been an Adjunct Professor of the International Graduate School at the
University of South Australia, Adelaide, since 1999. She served on the Board of
Directors of INFORMS as Vice President from January 2003 to December 2004 and
also served on the Board of Directors of INFORMS from January 1999 to December
2001. She spent months of 1997 at the Hungarian Academy of Sciences,
Universiteit Groningen, and Pontificia Universidade Catolica do Rio de Janeiro,
and 1996 at the Chinese University of Hong Kong. She spent part of 1989-1990 at
the Fraunhofer Insititute in Stuttgart, part of 1987-1988 at Comau in Torino,
Fall of 1985 at General Motors Research Laboratories, and Fall of 1984 at the
Centre d'Etudes et de Recherches de Toulouse. She is a member of INFORMS,
Decision Sciences Institute, POMS, and IFIP Working Group 5.7.
In February 2004, INFORMS compiled a list of 475 papers that have 50 or more
citations from all papers published in the journal Management Science in the
last 50 years. All of her Management Science papers are on this list. Then
INFORMS selected 50 of these as those papers that "represented the most
significant research"in
the last 50 years. One of her papers is on that select list.
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6.
IT as a Service, Daniel Berg, CTO, Distinguished Engineer,
Vice President & CTO Sun Services, Sun
Microsystems
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Abstract: As CTO of Sun Microsystem,
Inc.'s Services business, Berg is seeing some significant shifts
in the IT world. In this talk, he presents thought provoking
themes that are driving the services business and concludes
with the concept of "IT as a service." He asserts
that the use and function of data centers as we know them today
is changing as IT evolves to be a business asset, scaling technology
to meet a customer's SLAs.
Berg notes the following four trends in IT:
* Communites as social software builders
* Telemetry enabled innovation
* Infrastructure Standards for operational maturity
* Utility and Commodity Business Models
He views IT as a service that will evolve into networked containers
and notes the trends that will shape applications of the future
in regard to privacy, trust, and security.
Why delivering IT as a Service matters
* Changes software economics, in trust models with suppliers
* Application deployed on a network
* Standardized, partner operated
* Manufacturing applications: application assembly |
| Brief Biography:
Daniel J. Berg is vice president and chief technology officer
for global sales and services at Sun Microsystems. In this position,
Berg is responsible for the technical strategy and direction
of Sun's services organization. Berg also holds the title of
Distinguished Engineer. Berg has had a number of other technical
and business roles at Sun, including positions in technical
sales, professional services, engineering, and customer service.
Before joining Sun, Berg held positions at IBM and Honeywell.
Berg is also best-selling author and has written a number
of books on Sun technologies, including Advanced Techniques
for Java Developers, Multithreaded Programming with Java Threads,
and Dot-Com & Beyond: Breakthrough Internet Based Architecture
& Methodologies, among others.
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7. Prof.
Gordon B. Davis, University of Minnesota, USA
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Abstract: |
| Brief Biography: Gordon Davis
is internationally known as one of the principal founders and
intellectual architects of the academic field of information
systems. In 1967, he and colleagues at the University of Minnesota
initiated the first academic degree programs in management information
systems and established the Management Information Systems Research
Center (MISRC). These initiatives subsequently became models
for education and research in information systems worldwide.
Gordon's research specialties include IS planning, information
requirements determination, management of knowledge work, and
conceptual foundations for information systems. His book, Management
Information Systems: Conceptual Foundations, Structure, and
Development (1974; 1985, McGraw-Hill), is recognized as a foundational
classic in the field. He has published 19 other textbooks and
over 200 journal articles. He is the Executive Editor of MIS
Quarterly and is on the editorial boards of numerous other journals.
He serves as the USA Representative to the International Federation
for Information Processing (IFIP) Technical Committee 8 (Information
Systems) and has been the chairman of TC8. He has also been
an active supporter of IFIP Working Group[ 8.2., "Information
Systems and Organizations." He has been involved in nearly
all of the major developments in the information systems segment
of the computing community, including the founding of the principal
conference, the International Conference on Information Systems,
and the formation of the Association for Information Systems.
He was the 1998 AIS President.
Gordon received his Ph.D. in business administration from
Stanford University in 1959 and has been a member of the faculty
of the University of Minnesota for more than 40 years. He
is widely known as a pioneer for initiatives relating to information
systems and as a persistent advocate for the global involvement
of academics in the study of IT-related phenomena and issues.
Throughout his career, he has reached out to students and
scholars from all over the world and multiple disciplines
in matters relating to information technology and its use
in business and society. He is the Honeywell Professor of
Management Information Systems, an endowed chair at Minnesota's
Carlson School of Management.? He holds honorary doctorates
from the University of Zurich, the University of Lyon III,
and the Stockholm School of Economics and has been named a
Fellow of the Association for Computing Machinery.
Gordon embodies academic leadership in the fullest sense
of the word. He has produceed an outstanding record of scholarship,
provided service contributions to very major professional
society in the discipline, initiated numerous innovations
in teaching and community outreach and served as a mentor
to hundreds of Ph.D. students and junior faculty. He is a
thoughtful, dedicated academic who was a global thinker before
global was "cool." He is regarded as colleague and
friend by all who have worked with him. The community of IS
scholars and educators worldwide is proud to honor Professor
Davis with the Leo Award for the Year 2000.
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